I’m a marketing all rounder - an art director, copywriter and strategist all rolled into one.
I’ve worked on a huge range of clients from global brands like Bowmore, Laphroaig, Toyota, Burger King and Citibank right through to small B2B start ups and on nearly every kind of project you can think of - TV and OOH, social campaigns, paid online campaigns, digital, brand activation, events, experiential and sales promotion - from strategic development and positioning to physical delivery of full-stack campaigns.
I can develop a clever concept, choose a great pic, write an engaging headline, pick the channel, make it all work and stand up and sell it. I’ve got a good head for research and applying that to make informed strategic and tactical creative choices.
I’ve held senior creative management positions in various organisations from global multinationals and traditional ad agencies to design outfits, meaning I can turn my hand to most things be it a consumer facing campaign or a piece of B2B comms.
I’m a fully qualified strategist, with the industry’s leading qualifications in advanced brand management and marketing practice at MBA level. I have a passion for strategy and applying that across the creative process.
I’m really passionate about what I do and I love my work. I’m easy to get on with, not afraid of getting my hands dirty and believe that not taking yourself too seriously is essential for surviving in the industry.
Personal:
Mountaineering, mountain bikes, building Lego Starwars kits and a little village in Perthshire called Dunkeld for weekends away, sums up my out of work things that sooth my soul.
