Selling the fruits of the sea: Kintyre Smokehouse, product naming, brand identity and packaging design.

Take a small smokehouse on the Kintyre Peninsula, some mussels and a large dash of creativity and you have a recipe for marketing success. The brief was to come up with product names, re-brand and design new packaging for this Scottish start up. Avoiding the typical Scottish 'twee' approach, a brand and product names were developed (along with quirky support copy) with a character to reflect the products unique and bold flavors.