Vango: Brand film for social media marketing.

Vango are a leading outdoor brand. Established in 1966, they have a strong market share in the U.K. and Europe but little to no presence in the U.S. Keen to get into this market, they were looking for a brand awareness campaign to run on digital platforms as part of their American strategy.

Focusing on their strong Scottish heritage, a script/treatment that was developed around a play on words of an old Scottish saying. This was paired with stock footage to keep costs down, resulting in an atmospheric treatment that communicated their key brand value - the spirit of adventure.