Long copy and brand identity for the 3rd sector.

CCLASP is a children’s cancer charity providing respite and other services for parents with sick children.

We were approached to rebrand them and refresh an outdated look. We were also asked to look at their TOV in their copy and explore ways, we could get their message across better and increase donations.

A long copy format was adopted, exploring stories of families from the children’s point of view which produced a hard hitting emotive piece.