Giving ‘giving’ a new social slant: Brand identity and website design

Countdown to giving (C2G) is an online product/app aimed at charities. It allows them to add a fun and more social experience to the donation process making it more engaging and sharable.

They required a brand identity and website. The logo utilises customised typography to generate the marque - a clock counting down is created from a flipped capital ‘G’ giving a balanced feel. For the website the look is clean and fresh, with a view to demonstrating the simplicity of the product and the ‘easy win’ benefits for charities signing up to it.