A dram good result: Bowmore Limited Edition Single Cask brand film, brand activation and digital design.
In global travel retail we frequently use the ‘halo’ effect - display a very expensive iteration of the product next to the core range. It creates an uplift in volume and sales of the regular SKUs.
The 1995 limited edition single cask was our halo, so assets were created to showcase it including a brand film for in-store & digital, 3D activation spaces and POS.
The results across our core range sales during the activation period?
Brand film for instore and digital
In-store brand activation space
POS leaflet