A dram good result: Bowmore Limited Edition Single Cask brand film, brand activation and digital design.

In global travel retail we frequently use the ‘halo’ effect - display a very expensive iteration of the product next to the core range. It creates an uplift in volume and sales - it’s a proven fact of behavioural economics. This is a fantastic example of this - the 1995 limited edition single cask was our halo - the result across core range sales in the locations the activation was run?

Of course, we sold all the limited edition bottles too, generated a good deal of PR amongst both whisky enthusiasts and the GTR industry and created a talking point amongst our trade customers.