Refreshing the bourbon category: Jim Beam brand film for brand activation & digital content and POS.

Spirit manufacturers are constantly looking for ways to innovate their product serves, with a view to growing the sector and enticing consumers outside the category in. The Jim Beam Highball is one such serve - offering consumers a long Bourbon based drink, as an alternative to beer.

Using the line ‘need a break from beer?’ as the intro a brand film was created to be used at product sampling bars/brand activation spaces in airports (without sound) and across social platforms (with sound). A simple punchy animation style was used to give energy and visual standout and for the social content, a suitably energetic soundtrack was injected.