Refreshing the bourbon category: Jim Beam brand film for brand activation, social content, OOH and POS.

Spirit manufacturers are constantly looking for ways to innovate their product serves, with a view to growing and enticing consumers outside the category, in. The Jim Beam Highball is one such serve - offering drinkers a long Bourbon based drink, as an alternative to beer.

Using the line ‘need a break from beer?’ I developed an integrated campaign for social, digital POS for brand activation spaces along with print POS material.