A passion for fashion: Multrees Walk brand identity and advertising campaign.

Multrees Walk is Edinburgh's premier luxury fashion retail destination, featuring retailers such as Harvey Nicols and Louis Viutton. They needed a new overall identity (we all know identity is more than just a logo - right?) and that's what they got. Steering away from using predictable model shots, collages of luxury products and emotive headlines were used, to give the brand and campaign material true stand out, and deliver a unique visual feel.

The re-brand was rolled out across a variety of media from press and outdoor to online, e-marketing and social media campaigns.