Driving sales with a luxury slant: Bowmore & Aston Martin brand activation.

For 2021 one of Bowmore’s key brand activities was its partnership with Aston Martin. These two iconic brands share much in common with their history and ethos, so it seemed an obvious pairing. Limited edition packs were designed for the core SKUs (10, 15 and 18 year old) and a limited edition of Bowmore 1964 (just 25 bottles) priced at £55k was also bottled and showcased at select locations providing that all important ‘halo effect’.

A number of brand activations were required across key airport locations, bringing the two brands together to promote this unique partnership. The Campaign included in-store, digital, social, airport OOH and needless to say generated a good deal of column inches through both consumer and trade PR.