A musical education: University of Aberdeen advertising campaign - outdoor, digital and radio.

The University of Aberdeen were on a recruitment drive to attract new students. They wanted a campaign that would reach out to 17-20 years olds, would speak to them in their own language and connect with them in their own environment.

As one component of the campaign T in the Park was decided on as a key opportunity to engage with the target market. The campaign idea revolved around lines from songs, of bands performing at the event and tied them into an educational context. The result? Simple design with the focus on the copy, delivered quirky creative with strong stand out and relevance to the demographic. The campaign also ran across digital and geographically targeted outdoor.

Further to that we ran a separate radio campaign later in the year with a DR mechanic, to broaden reach and awareness and generate enquiries and data capture.