Stepping out in style: Press and OOH campaign for Office

Office footwear has a diverse product range and customer base. They were looking for a campaign that would appeal to multiple audiences across a number of channels and editorial environments - how could we appeal to these different segments and showcase the products in a way that resonated?

I built a number of unique fashion ‘portraits’ alinged with the various customer segment’s styles and tastes.

The line ‘Come into my Office’ was used to bring a ‘slice of who you are’ aspect to the campaign - we know how unique you are, but whatever your style there is something at Office, that fits in with your very individual fashion taste.

A bold edgy, collage graphic style was used to create impact and visual appeal with this style conscious audience.