Refreshing an old favourite: Tunnock’s TV advertising campaign.

An iconic Scottish brand if ever there was one, but did you know almost 90% of Tunnock's sales aren't in Scotland?

The brief - to come up with a new TV campaign with a touch of humour set in the family household and strictly non ‘Scottish twee’ - this one's called 'Awkward Moments', chosen from a selection of 6 initial storyboards and scripts I developed - it raised a smile with the client and more importantly the audience.