A bit of all white: Wiseman integrated campaign - advertising and sales promotion.

A ‘two speed’ campaign - on one hand to raise awareness through brand building, on the other to drive drive trial of Wiseman's 'The One'. The Brief - '1% fat with all the taste of semi-skimmed’ - get people to give it a go'

Utilising OOH for awareness, sales promotion/direct mail to drive trial, in-store/ambient and a number of other channels to join up the dots, a campaign was created to really get the product moooving off the shelf (sorry couldn't resist!)